Walgreens Photo fra walgreensphoto's blog

Alex Gourlay, Walgreens Boots Alliance's official VP and Walgreens president, on Tuesday gave a depiction of Walgreens U.S. showcase methodology, including how the proposed Rite Aid obtaining folds into that procedure, amid the Credit Suisse 2015 Healthcare Conference here. 

Following are four key focuses Gourlay had that could effect your business and additionally a recap of Walgreens' reasoning behind the Rite Aid bargain: 

1. New magnificence encounter. 

Walgreens wants to reveal its new magnificence encounter, right now in 400 stores over the Phoenix and New York markets, to 1,600 extra stores one year from now. "[The magnificence experience] is tied in with presenting three things," Gourlay said. "Most importantly the brands - No7, Botanics [and] our new image Soap and Glory. Besides, another specialist demonstrate, which enables us to truly get over a separating background. Furthermore, thirdly upgrades to the look and feel [of the excellence fixtures]," he said. 

"[Customers in the U.S.] don't generally consider us to be a delight retailer," Gourlay stated, proposing there is huge upside in changing over those customers who are as of now grabbing their medicines at "America's most cherished drug store" into Walgreens excellence customers. 

2. Excusing the marketing blend. 

Walgreens might be de-stressing consumables and general stock for wellbeing and excellence, Gorlay stated, particularly as those stores where that has been tried are conveying ideal outcomes. "We have a considerable measure of space in Walgreens, and we can utilize that space better," Gourlay said. "We are the most gainful medication store chain out there, yet we want to improve. This implies pushing more toward a wellbeing and excellence demonstrate." 

Another lift to front-end working edges in the course of recent months has been a more taught limited time technique, Gourlay stated, noticing Walgreens has painstakingly broke down the information "regarding the client and what they need in their individual store." 

3. Putting resources into the omnichannel encounter. 


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In any case, one space-accommodating class not related with wellbeing and magnificence that has turned out to be an extraordinary achievement is photograph, Gourlay said. While pretty much every other person has left the photograph business for dead, Walgreens has recovered that business as a benefit generator by joining photograph printing abilities into various cell phone applications. "It's an extraordinary development that is truly enabling us to ... customize that class," Gourlay said. 

Walgreens late fuse of Apple Pay into its Walgreens Balance Rewards dedication program is another case of how the retailer is putting resources into omnichannel engagement. "There is a chance to interface that all the more comprehensively into the entire of the Walgreens stake going ahead," he said. 

4. Walgreens' "One Plan" advance. 

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